When you talk to adults, a lot of people say that they don’t play games. One thing is that people don’t know how many gamers there are. GamesBeat: Is there something like a lightbulb moment that people have when they realize how powerful gaming can be? We’ve tried to structure it around the framework of, “Then what could you do?” It starts by describing what’s at play in the industry, how games can be for good, and then the final chapters are about what you could do more of if you wanted to engage in this conversation. It’s more qualitative interviews about what people are doing and some of the case studies. We kept it purposefully at a level where we can invite people into the conversation, both in the industry and outside, so that people can see that the industry is capable of generating real change. ![]() Nørvig: The premise is to try to both allow the industry players to be inspired by what’s happening, what’s possible, but also keep it grounded so that for people outside the industry, we can demystify some of the perceptions of gaming and what gaming can be. GamesBeat: Is it almost like an industry-wide survey of efforts underway around games for good? Or is it focused a bit more specifically? I interviewed Mathias and he wanted to get involved. Then COVID hit, and I was able to interview people while everyone was at home. Some of the initial research was around Playing for the Planet, before the alliance started. I joined the book a couple of months after she started the project. The collaboration came from our friendship, our industry friendship, and then the conversations grew from there. From there I said that we could also talk to these other people that I had contacts with. She’d also interviewed Ilkka and a couple of others. She asked me for an interview for the book. With that as the starting point, she thought we should materialize this into something concrete. We also connected with Sam and all the other big players. During those dinners we started getting to know each other. I want to do something that drives the world to a better place. That’s been part of my entire career, my entire drive. I’ll let her talk a bit about how she first thought of it, but her idea was basically, she invited us to these Play Nice dinners to bring together individuals, quite senior individuals from other organizations that had talked about the desire to do something. Mathias Nørvig: Jude had an idea for a book. GamesBeat: What were some of the inspirations for the book? ![]() Sybo CEO Mathias Gredal Nørvig and Playmob CEO Jude Ower. Here’s an edited transcript of my interview with Nørvig and Ower. The studio has committed to donating 100% of the profits from these purchases to environmental efforts.įounded in 2010, Sybo is based in Copenhagen and it was acquired by Miniclip in 2022. To encourage environmental action within the Subway Surfers community, SYBO has introduced an optional in-game purchase of a limited edition Toad Outfit for the fan-favorite character, Yutani. I spoke with Nørvig and Ower about their passion for the cause at the recent Games for Change conference in New York. The inspiration comes from the top: Mathias Gredal Nørvig, CEO of SYBO, who is co-writing a book, Gaming for Good, with Jude Ower, founder and CEO of PlayMob. Mission Blue is dedicated to protecting marine ecosystems, and SYBO’s contribution will aid their important work. In addition to supporting Milkywire, SYBO has also pledged donations to Mission Blue, an organization led by renowned oceanographer Sylvia Earle. The contribution is aimed at preserving the Amazon Rainforest. Moreover, the company has introduced limited edition in-game activations to encourage players to contribute to Milkywire’s impact funds. ![]() ![]() Sybo has made a fixed donation of $25,000 to support high-quality conservation projects worldwide. Today, Sybo has teamed up with Milkywire, an impact platform for supporting environmental projects. And that audience has been receptive to the company’s continuous focus on supporting environmental projects.Īnd the company keeps finding ways to support more causes. Sybo has more than 150 million monthly active users and four billion downloads for its 11-year-old Subway Surfers game. At the event, we will also announce 25 top game startups as the 2024 Game Changers. We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about sponsorship opportunities here.
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